Marketing Coordinator/Associate required

Location: Karachi - Pakistan
Salary:
Experience: 4 Years
Shift Timings: Morning Shift
Job Type: Full-Time

Description: Primary Responsibilities:

Social Media:

Monitor and operate social media page for the country
Brainstorming content ideas for social media and planning social media campaigns
Keep up to date with trending topics/important events to leverage on social media
Research on latest trends and on what other companies are doing
Prepare social media Monthly/Quarterly calendars

Collaborating Across Teams:

Work closely with locally-based sales teams to qualify and handover incoming leads from marketing channels
Work closely with the sales teams for timely CRM updates for better reporting
Work closely with the Regional Marketing Manager for the implementation of marketing strategies
Work with the locally based agency (if any) and report to the regional manager on a day-to-day basis

CRM Data and Reporting:

Be able to update/complete any missing lead data in HubSpot with sound research capabilities
Responsible for Marketing automation through CRM
Utilizing HubSpot to monitor website traffic and social media engagement to track potential customers and new leads. Ensuring all content is linked to HubSpot for analysis and tracking.

Branding and Corporate Communications:

Support the regional marketing team in all marketing initiatives and plans for the country
Effective collaboration with multiple departments to ensure corporate communication and branding is consistent all over

Campaign/Event Management:

Executing (External) - Recruitment and Marketing events, Job & Career Fairs, Recruitment Events, etc.
Assisting in outbound Lead generation by webinars and conferences.
Coordinate with designers/videographers, explain the content idea if needed, and provide feedback on the designed items
Assist in the creation of all marketing collateral for various campaigns and events, such as press releases, taglines, emails (for different stakeholders like vendors, speakers), sponsorship proposals, pre-and post-event blogs, etc.
Create event-based content calendars.

Sponsorship Negotiation and Recommendations:

Analyze all sponsorship proposals received from events, universities, etc. and gauge their relevance
Collaborating with Marketing Manager on budgets and branding of the event
Manage and execute all particulars of branding, giveaways, etc. for the events and collaborate with Admin to make it happen

Market Research:

Research and collect ideas for the marketing collateral designs - Brochures, flyers, posters, banners, certificates, standees, etc.
Other research for different Marketing campaigns
Competitor analysis

Preferred Experience and Background:

Salary: PKR 40k-90k

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Marketing Coordinator/Associate